Chengdu, known as the City of Hibiscus and the City of Brocade, is situated in Western China and is the capital of Sichuan Province, a national central city, and a world-recognized cultural city. Credited as the “Land of Abundance”, it has an urban civilization of more than 4500 years and a history as a city of more than 2300 years. Serving as the starting point of the Ancient Southern Silk Road and the pivotal place of the “Belt and Road Initiative”, Chengdu emerges as an international gateway hub that connects to the New Eurasian Land Bridge linking the Pacific and the Atlantic.

Chengdu, mixing historical charm with modern fashion, embodies both fast tempo and slow pace, as well as elegance and avant-garde. It has continuously been the the happiest city in China for many years and also been recognized as the country's most secure city. With the unique life aesthetics nurtured in itself, Chengdu is a city you never want to leave once you set your foot in.